#Proplayer nhl fashion jerseys pro
Fanatics also has something called “ jersey assurance,” which allows you to get a free replacement if the active pro player you got on your jersey switches teams within 90 days of purchase.Īlong with debuting their new line of jerseys, Fanatics also launched a new online store north of the border (NHLShop.ca) that will provide Canadians with a wider range of products and faster shipping. For comparison’s sake, a customized AdiZero men’s jersey costs $274.99 ($279.99 CAD) - a female-specific jersey is not available from Adidas.
#Proplayer nhl fashion jerseys full
“We took all this data from what people had told us and we started to show it to buyers and consumer groups, and most women pushed back on us and said ‘make that a full sleeve’ and ‘a three-quarter sleeve is a reason not to buy the garment.'”Īs for the cost, a customized Breakaway jersey will run you $199.99 ($249.99 CAD) for a men’s and $179.99 ($229.99 CAD) for a women’s. “Female consumer feedback was probably the most critical in serving direction for us,” said Peck. It wasn’t until the second phase of feedback that Fanatics decided to alter the original design. Strangely enough, initial consumer-driven data actually indicated that women wanted a three-quarter sleeve, along with a more tailored look, modern neckline and less scratchy textile. The original women’s design (left) compared to the final product for both women’s and men’s.
Fortunately, thanks to exhaustive consumer research and feedback, Fanatics ended up scrapping the three-quarter sleeve and created a women’s jersey that doesn’t look much different than the men’s, outside of the hem and neckline. Instead of creating a hockey jersey for women, it looked like they were going to go with some kind of fashion-friendly shirt rather than an actual hockey sweater, which isn’t just unfortunate for the female fan but also insulting. The most common complaint when the first images of the Breakaway were released last fall was about the design of the women’s jersey. “We used our digital reach to go out there and do real focus groups to find out exactly what it is that fans wanted, what did they like what didn’t they like, and then find a way between both genders to ultimately accumulate a set of analytics that helped guide our design process.” “Everything we do is about the fan,” said Raphael Peck, president of Fanatics Brands. It’s a bold change that probably won’t go over well with some hardcore hockey jersey connoisseurs, but there was a reason for the shift in direction.
0 kommentar(er)
